Naked in the national interest

On the BBC’s ‘Trending’ website, of items of international news interest (sometimes in the quirkier end of international news, I spotted this story.

In the midst of a financial crisis in Byelorussia, the country’s President urged people to ‘get undressed and work until they sweat’.

We do, remember, live in an internet age where not everyone takes everything as seriously as some hope.

Here in the UK, suggestions were made for the naming of an Antarctic exploration vessel, and ‘Boaty McBoatface’ won hands down, to the embarrassment of the organisers.

The words ‘get undressed and work until you sweat’ are tailor made for social media…




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